Qualitative

IDI/TDI

Quest Club Survey to the need of better sampling and dives through the flexibility with IDIs to meet the objective of the research project. While conducting TDIs, the study and PII is kept confidential. It is only with the prior permission and consent of the respondent when recoding of the discussion is taken. We provide digital audio recording of all the completed interviews, along with transcripts if required, to help our client verify and evaluate the authenticity of the interviews.

FGD

Our Survey designs focus groups to provide entertaining and enlightening activities for both participants and customers. We enable FGDs with the consumer's availability and convenience in mind, as well as facility arrangements based on client requirements.

Enthrography

Ethnographic research assistance gives full knowledge on the customer, including approach, cultural trends, routine elements, and how the social framework influences product selection and usage. Our researchers thoroughly monitor and evaluate the home environment, asking questions and listening to gain insights into consumer trends, responses, and issues.

Audit

The primary goal of performing a Mystery Shopping exercise is to evaluate the level of service supplied to the client or to provide information about various operational factors in order to enhance the services delivered to the customer. At GMS, we ensure that we apply the most objective and impartial method of gathering actual feedback by behaving as a consumer.